Maturity Stage of Product Life Cycle
During this stage when the sales and profits were soaring high Maggi faced neck-to-neck competition with Top Ramen. Product passes through four stages of its life cycle. Product Life Cycle Life Cycles Life Cycle Stages Swot Analysis With sales reaching their peak and the market becoming saturated it can be very difficult for companies to maintain their profits let alone continue trying to increase them especially in the face of what is usually fairly intense competition. . It can take a week or a month for one item like some trendy necklace and years or even decades for another. The Maturity stage of the product life cycle presents manufacturers with a wide range of challenges. In this sales increase at a very low rate. The product life cycle is the course of the life of a product from when the product is in development to after it has been removed from the market. To capture a larger segment of the market it played on the